Sadistic, he-man campaigns were winning industry praise; for example, Advertising Age hailed the infamous Silva Thin cigarette theme, “How to Get a Woman’s Attention: Ignore Her,” as “brilliant.” Even in medical journals, ads for tranquilizers showed depressed housewives standing next to piles of dirty dishes and promised to get them back to work.
Steinem, Gloria (2012-05-15). Moving Beyond Words: Essays on Age, Rage, Sex, Power, Money, Muscles: Breaking the Boundaries of Gender (p. 134). Open Road Media. Kindle Edition.
